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Open Up UK & Ireland: Haulotte strengthens customer ties through innovation and field experience

Published 2025/06/23

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Haulotte recently hosted its Open Up event for the UK and Ireland at its local subsidiary, welcoming over 30 customers and partners from across the region. This exclusive day offered a deep dive into Haulotte’s latest innovations, centered on safety, energy efficiency, fleet management, and the operator experience.



Three hands-on workshops to showcase value and vision

Participants rotated through three interactive workshops designed to highlight Haulotte’s most innovative solutions:


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SHERPAL & Advanced Access Management (AAM)

Visitors explored how SHERPAL telematics and its Advanced Access Management module can give fleet managers greater remote control over machine access and operation, boosting productivity while reducing unauthorized use and improving operator safety.
More about SHERPAL here
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FASTN – The anchor of everyday safety

The universal and active anchoring system was showcased live on a machine and on a standalone structure for retrofit demonstration. Like a seatbelt for aerial work, FASTN reinforces anchoring habits and helps prevent falls — the leading cause of MEWP-related incidents.
More on FASTN here

PULSEO and the Range Extender (REX)

Guests got up close with the HA16E and HS18E PRO, part of the 100% electric PULSEO range, designed to meet the highest demands in energy performance and jobsite flexibility. The range extender was also presented as a smart energy solution to increase autonomy and reduce charging-related downtime.
Our PULSEO range


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Machine demos: from compact to rough terrain giants

Attendees also had the chance to test a wide range of machines, including:
  • COMPACT slab scissors
  • Star vertical masts
  • Rough-terrain scissor lifts Compact DX
  • HA16 E and HA20 RTJ PRO, and the SIGMA 16
From indoor compact models to powerful rough terrain booms, the full spectrum of Haulotte’s innovation was on display.


Positive energy, business wins and smiling customers

The event closed on a high note, with spontaneous sales and plenty of positive feedback from participants. The entire Haulotte UK team, supported by field technicians and representatives from the Group, was on hand to welcome guests, answer questions, and engage in meaningful conversations about the future of the industry.
“This Open Up event confirms just how important face-to-face interaction is to co-build with our customers. Their feedback helps us stay aligned with real-world needs, especially around safety, sustainability, and digital transformation,” said Natalie Reynolds, General Manager at Haulotte UK.

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